Vertu goes bankrupt

Pamela Alfred • 24 July 2017

Vertu goes bankrupt: farewell to the world’s most unnecessarily expensive smartphone

Perhaps charging £40,000 for a mid-range smartphone wasn't the best business model

"However, you didn’t just get a smartphone when buying a Vertu – you also got a full concierge service. The price of each handset also included 18-month access to a personal concierge. This acted as a ‘lifestyle manager’, which would provide you with ‘discreet and personalised 24/7 assistance worldwide’. Currently the services section of the Vertu website says it has suspended those services with the view of relaunching them, better than ever, in September 2017. Whoops."

Read the Full Article to better understand what went wrong.